The Attention Economy Cold War

Attention Media Cold War blog post

As social media platforms jokey to win our attention, platform ownership is a way for creators/artists to own their audience and create new business models.

The Utility NFT Classification Guide

into the NFTverse blog post header image

The uNFT classification guide is our attempt at defining NFTs 2.0, or utility NFTs, and includes categorizing buckets of use cases and highlighting companies who seem to be headed in that direction.

The 4 Benefits of Owning Your Audience in the Creator Economy

why you need to own your own audience header image

With the growth of the creator economy, the common denominator of success is owning your own audience. The best way to accomplish this is to have your own platform to host your content and audience. This post explains concise benefits of doing so.

A New Customizable App for your Most Loyal Fans

5 Reasons to Try LT Fan Platform Header Image

B2B brands tend to struggle to concisely communicate what they do. So to prevent this from happening to us, here are 5 bite-sized advantages of the LT Fan Platform for sports teams, organizations, influencers, and creators.

The Gen Z Sports Marketing Toolkit

gen z sports marketing toolkit blog header

Brand accessibility, being digitally-present, and ensuring your content is versatile are the keys to reaching Gen Z. Here is my 3-pronged approach to making it work.