Digital Marketing Playmaker
You have a holistic and strategic understanding of marketing, from PR to content to advertising with a digital DNA at your core.
- Remote
- Full-Time
- WordPress
- Adobe Suite
All about Liquiditeam
Liquiditeam works at the intersection of three exciting worlds: Professional Sports, the Creator Economy, and Blockchain.
Our core product is the modular, blockchain-based SaaS solution LT Fan Platform. This enables clubs, professional athletes, and creators to create their own tokenized community for their fans to provide them with exclusive content, experiences and interactions away from the major social media platforms. In addition, LT Fan Platform enables our customers to build their own business models around their community in no time.
With our LT Sports Invest, we also enable new innovative forms of financing around digital securities.
Our customers include Borussia Dortmund, NBA player Dennis Schröder and T3 Motorsports.
Your Role
You have a holistic and strategic understanding of marketing, from PR to content to advertising with a digital DNA at your core.
Your main focus is on developing, managing, and executing b2b and b2c marketing strategy.
• Building and scaling our marketing organization
• Developing an inspired b2b and b2c marketing strategy (the latter in close collaboration with the teams responsible for individual club ecosystems)
• Developing and executing marketing and communications activities and campaigns that address our b2b and b2c clients
• Working closely with product development to improve the product based on market feedback and trends
• Working closely with sales to optimize all B2B marketing and to develop an optimized lead generation and conversion funnel
• Implementing state-of-the-art marketing controlling KPIs and corresponding processes to continuously optimize our marketing
Your Skills and Experience
- Content marketing
- Influencer relations
- SEA / Google Ads
- 5+ years of work experience in a marketing role, e.g. in an agency, tech company or another marketing department
- Twitter, LinkedIn, other social ad platforms
- PR / media relations experience is a plus
- You have experience with marketing for tech companies or startups, ideally for SaaS businesses
- It is an advantage if you have work experience in the sports market but it's not a necessity. You should, however, definitely have a strong interest in sports, including in the business and ecosystem of professional sports
- You enjoy working collaboratively in interdisciplinary teams towards a shared vision
- You can identify with the philosophy of agile work principles
- When coming to work, you are happy to leave your ego at the door and bring your full personality instead
- You can identify with the sentence “strong opinions, weakly held”