Digitization and social media have changed the balance of power in the sports industry. Unlike ever before, professional athletes today possess the tools and skills to build and maintain direct relationships with their fans. Some have millions of followers on Instagram, others launch their own direct-to-consumer brands, and again others create their own media businesses. The next frontier: athletes turning themselves into an investment opportunity.

In this webinar, we explain the new phenomenon of tokenization and security token offerings and look at the various ways in which professional athletes can make use of this innovative technology.